—‘Ghar Laayein Aashirvaad’ invites consumers to share their creations, receive personalised Rupali Ganguly greetings and win exciting rewards
AHMEDABAD, GUJARAT | 06th NOVEMBER 2026 | This Diwali, your rangoli could find its way onto a billboard in your city. On one of the biggest festivals of the country, Aashirvaad, one of India’s most trusted household staple brands is bringing ‘Ghar Laayein Aashirvaad – 2’, celebrating the key element of the festival, rangoli, through an engaging contest for its consumers.
Carrying forward the success of the last year’s campaign, the contest invites families to celebrate one of Diwali’s most recognisable traditions by sharing their rangoli creations through a simple WhatsApp journey. This year the brand has added a new layer of giving the consumers an opportunity to create a rangoli through an AI tool with their own design.
On participation, they receive a personalised festive video greeting featuring Rupali Ganguly, themed around with their own rangoli creations. Participants can then share their greeting cards with their friends and family and also as an Instagram Story or post and tag @aashirvaad to be a part of the contest.
100 winners will be selected daily, with participants standing a chance to win grand prizes like gold and silver coins daily. As the contest progresses, Aashirvaad will unveil a special surprise with some of the standout participants getting an opportunity to feature on a billboard in their city, with their Photo and Rangoli appearing alongside Rupali Ganguly.
Speaking about the initiative, Mr. Anuj Rustagi, Business Unit Chief Executive – Staples, Foods Division, ITC Ltd, said, “Diwali is a time when homes come alive with warmth, togetherness and celebration. At the heart of these celebrations is the care and creativity of the homemaker, who brings a festive touch to her home through the colours and patterns of rangoli. Aashirvaad is proud to celebrate this tradition and the cultural bonds it strengthens. Through the 2nd edition of ‘Ghar Laayein Aashirvaad’, we are celebrating the joy of rangoli and giving the homemaker a platform to showcase her creativity and gain recognition for keeping this beautiful tradition alive.”
Through ‘Ghar Laayein Aashirvaad – 2’, Aashirvaad is bringing a personalised and shareable dimension to one of India’s most cherished festive traditions.
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