—More than 450 students from over 70 leading design institutes in India and overseas participated in the challenge, envisioning the mobility aspirations of Gen Z and Gen Alpha
—Team IED Torino was declared the winner; the first and second runner-up positions went to teams from the National Institute of Design, Gandhinagar
—The top 3 teams were awarded cash prizes and 6-month internships at Maruti Suzuki’s India Design Studio
—Finalists ranked fourth to tenth will be considered for internship opportunities upon further evaluation
NEW DELHI | 12th NOVEMBER 2026 | Maruti Suzuki India Limited (“Maruti Suzuki”) has successfully concluded the second edition of DesignXathon, its flagship automotive design competition. More than 450 students from over 70 leading design institutes in India and overseas participated in the competition. They were challenged to ‘Envision an iconic vehicle Gen Z and Gen Alpha aspire to own in 2036’.
After several rounds of evaluation and mentorship by Maruti Suzuki’s Design Studio team, the top 10 teams presented their concepts through 1:8-scale prototypes at the Grand Finale held at the Company’s India Design Studio in Gurugram.
Elaborating on DesignXathon 2026, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “Customer aspirations, lifestyles and automotive technology are evolving. I believe young minds, with their fresh perspectives and unconventional thinking, will play an important role in shaping the future of mobility. As the world’s third-largest passenger vehicle market, India has immense young talent and creative potential to shape the future of mobility. At Maruti Suzuki, we are committed to connecting this talent with the industry. Through DesignXathon, we aim to foster open innovation and collaboration, nurture emerging designers, and lay the foundation for a strong design ecosystem in India. I congratulate the winning teams for their innovative concepts, bringing together technology and sustainability and commend all participants for their creativity and enthusiasm.”
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