Introducing Ray-Ban® CHANGE, powered by Transitions®
Ahmedabad 15 November 2024: Since 1937, Ray-Ban® has explored the unknown to create eye wear that fuses timeless design with cutting-edge technology. Today, that thirst for innovation continues with the launch of Ray-Ban®CHANGE, a light-responsive frame, powered by Transitions®.Ray-Ban CHANGE offers a dynamic shift in style depending on the lighting conditions. The frames adjust their color tone when exposed to UV light, creating a unique look that changes as you move between indoor and outdoor environments.
Created to evolve with you, Ray-Ban® CHANGE offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments.
“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change,” said Federico Buffa, Chief Marketing Officer, Essilor Luxottica. “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eye wear fashionable.”
Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban CHANGE is designed to sync with the light. The unique colors and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.
The addition of Transitionspigments renders each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.
The lenses are available in eight exclusive colors. All colors have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully colored outdoors, CHANGE frames provides endless possibilities of pairing to complement any look. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.
PRODUCT OFFERINGS
ORIGINAL WAYFARER®
The most iconic frame receives a multicolored makeover starting from transparent colors within the frames transitioning to marbled hues under the sun. Available in Ray-Ban CHANGE (frame only); Ray-Ban CHANGE Transitions® (frame and lenses); and Ray-Ban Optics CHANGE (suited for all optical needs).
