Mumbai, 23 July, 2024 –Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today unveiled its nationwide multimedia campaign, #SalaryKoJagao featuring Bollywood superstar Ranveer Singh. The campaign centres around Kotak’s flagship offering, ActivMoney, and spans TV commercials, digital platforms, outdoor displays, and social media channels. Designed to meet the needs of professionals, the campaign encourages them to “Activate” their salaries using Kotak’s ActivMoney solution.
The campaign promotes Kotak’s flagship offering, ActivMoney, which empowers professionals to optimize their salaries. ActivMoney offers the best of both – liquidity as well as returns. This includes the option to withdraw funds from the ActivMoney account or to use the funds for transactions at any time – without any penalty. By transferring idle funds from their savings accounts, customers can earn up to 7%* interest p.a. Additionally, the system automatically moves excess funds into an ActivMoney Fixed Deposit (FD) Account for 180 days, directly from their Savings Account. The campaign targets individuals with stable incomes, aiming to revolutionize how professionals manage their finances.
Click here to watch the TVC.
Rohit Bhasin, Head of Retail Liabilities Product & Chief Marketing Officer, Kotak Mahindra Bank said, said,“ActivMoney is a versatile product tailored to help customers monetise idle funds while ensuring liquidity and returns.Through this campaign, we aim to raise awareness amongst salaried individuals, a dynamic and fast growing segment of customers. These individuals are driven, aspirational and always seeking ways to grow their wealth. ActivMoney offers the convenience of fixed deposit-like interest without compromising liquidity, a much desired value addition for customers in this segment.”
The ad series humorously showcases the benefits of ActivMoney across two advertisements. The key protagonist, Chaturvedi Ji, highlights how one can activate their idle money and earn up to 7%* interest p.a. Set in an office environment, these ads playfully emphasise the importance of maximizing idle funds for ambitious professionals who aspire to achieve more in life but need that extra push to take control of their finances.
