- 50% growth in users from the state over last year
- Bluetooth headphones & earphones, lehenga choli, smart watches and puja items were top items ordered
Bengaluru 07 October 2024: Meesho, India’s only true e-commerce marketplace, witnessed a spectacular festive sale during its flagship ‘Meesho Mega Blockbuster Sale 2024’ held from September 27 to October 6, 2024. The company witnessed an impressive increase in demand this year, with total orders rising over 40% compared to last year. Further, during the sale period, the platform saw a notable spike in engagement, achieving over 3 crore app downloads. 
An increasing number of users flocked to Meesho during the sale to avail the best deals on their festive shopping. In Gujarat alone, app downloads surged by more than 110% since last year, showcasing Meesho’s widespread appeal in the region. Top products preferred by shoppers in Gujarat were bluetooth headphones & earphones, lehenga choli, smart watches, extension boards, puja items and cotton bedsheets. Further, Gujarat saw an impressive 50% growth in both orders and users, during this year’s Mega Blockbuster Sale, reflecting the state’s enthusiasm for online shopping.
Reflecting on the remarkable success of the sale, Milan Partani, General Manager, User Growth at Meesho, stated, “Meesho’s remarkable growth is built on two core principles: serving underserved users and offering the widest selection at the lowest prices. During our Mega Blockbuster Sale this year, we achieved over 40% growth in orders, surpassing industry expectations. With a 110% growth in app downloads in Gujarat and 50% growth in both orders and users over last year, we are thrilled to see consumers in the state turn to Meesho for their shopping needs. We take pride in democratizing e-commerce, ensuring that even the most remote towns can experience the convenience of online shopping. As we celebrate this success, we remain dedicated to delivering an unparalleled shopping experience for our users.”
By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. Overall, the platform achieved an impressive 145 crore customer visits, with ~45% of shoppers hailing from tier 4 cities, underscoring Meesho’s success in tapping into the e-commerce potential of underserved areas. During the sale, the company has reached customers in remote locations such as Ranaghat (West Bengal), Neyyattinkara (Kerala), Bhadohi (Uttar Pradesh), Sangareddy (Telangana), Sivasagar (Assam), Jaynagar (Bihar), and Naugarh (Uttarakhand), as well as in major metro cities like Delhi, Mumbai, Hyderabad, and Bengaluru. Further, as consumers increasingly embrace digital shopping, prepaid orders surged by an impressive 117%, reflecting a significant shift in customer preferences toward digital payment options in tier 2 and beyond.
This festive season, customers wholeheartedly embraced self-care and home improvement, leading to impressive growth across Meesho’s categories.Home & Kitchen saw a remarkable 105% increase YoY, Beauty and Personal Care rose by 60% while Kids & Baby Essentials grew by 75%. Shoppers filled their carts with popular items like kurtis, mobile cases, and artificial plants, showcasing their commitment to enhancing both their living spaces and personal well-being.
