- Gen Z and millennials led festive shopping
- Brand trust reinforced as repeat customer contribution climbs to 90%
BANGALORE | 06th DECEMBER 2025 – Shopsy by Flipkart, one of India’s fastest-growing hypervalue platforms recorded unprecedented success during this festive season, with orders and new customers surging from Tier 2, 3, and 4 cities across India. The platform saw high engagement from younger shoppers, robust category growth, and a sharp uptick in repeat buyers, reflecting evolving consumer trends and trust in hypervalue e-commerce.
High Growth From Emerging Towns
This festive season showcased strong contributions from emerging Bharat centres. Top Tier 3/4 hubs included Vellore, Medinipur, East Godavari, Chittoor, Bardhaman, Bhagalpur, Puri, Agartala, and Bankura. These markets not only drove volumes but also showcased increased demand for branded, quality-verified selections, especially during Diwali.
Gen Z and Millennials Led Festive Shopping
Consumers aged 18-34 accounted for nearly 80% of total orders, with the 25-34 age group leading at 46%, followed by 18-24 at 34%, highlighting strong traction among digital-first, value-seeking shoppers.
Consumer Loyalty & Shopping Trends:
Brand trust was underscored during the festive period, as repeat customer contribution climbed from the usual 86% to a high of 90%.
Kapil Thirani, Vice-President, Shopsy and Flipkart Marketplace, Flipkart, commented, “The 2025 festive season successfully brought shoppers from every corner of India to Shopsy, from Vellore and East Godavari to Agartala and Bhagalpur. This success is a testament to the platform’s commitment to offering diverse, value-focused products and to empowering local entrepreneurs, resonating deeply in smaller towns. The robust growth across core categories and the record repeat customer rate, reflecting heightened brand trust and loyalty, firmly underscores our commitment to bringing the festive cheer of e-commerce to everyone. With the recent adoption of our zero-commission policy, more sellers are now able to succeed on Shopsy and pass on even greater value to customers, reinforcing our position as a true hypervalue destination.”
Category Trends: Electronics and Gifting Surge
Electronics emerged as the highest-growth category, followed by Beauty, Grooming & Makeup. Nuts and dry fruits emerged as favored gifting options, while skincare products and winter essentials saw record spikes. Key high-growth products and categories included wireless headphones, diapers, jewellery sets, moisturisers/body lotions, home décor, and the perfume and fragrance category. Festive-focused categories also trended, such as Bollywood-style sarees, gold-plated jewellery, dry fruits, and gifting bundles.
Fashion Led Demand Across Customer Segments
The fashion category saw strong performance across several sub-categories. For women, top-performing items included salwar suits, kurtas, dresses, and suitcases. In men’s fashion, sandals, jeans, and ethnic wear were the leading sub-categories. Additionally, seasonal trends showed rising momentum, with high sales in socks, caps, and other winter-wear accessories.
As the festive season wraps up, Shopsy’s strong performance highlights the platform’s growing resonance with value-driven shoppers across Bharat, particularly in Tier 3 and Tier 4 towns that are rapidly embracing digital commerce. With heightened consumer trust, record repeat purchase rates, and sustained momentum across key categories, Shopsy continues to solidify its position as one of India’s most preferred hypervalue destinations. The platform remains committed to deepening its reach, empowering local sellers, and delivering an affordable, diverse, and delightful shopping experience to households across the country.
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