AHMEDABAD, GUJARAT | 13th JUNE 2026 | The grand launch of the new Vadilal Melody Ice Cream, a special collaboration between India’s leading ice cream brand Vadilal and the popular toffee brand Parle Melody, was held with great enthusiasm at Vadilal Hangout near Darpan Circle in Ahmedabad.
This unique launch event received an overwhelming response from the people of Ahmedabad. A large number of ice cream lovers and Melody fans attended the event, taking a delightful trip down memory lane and reliving their sweet childhood memories.
There was immense excitement among the crowd to taste the new Vadilal Melody Ice Cream. The launch attracted significant footfall, with people eagerly waiting in line to taste the new Vadilal Melody Ice Cream. A sense of curiosity and joy prevailed across all age groups, including families, youngsters, and children. The entire atmosphere was filled with enthusiasm, happiness, and sweet nostalgia.
This unique initiative by Vadilal and Parle offered consumers a perfect blend of traditional taste and innovation. The campaign was supported by 7P Digital as the creative partner.
The positive response received from customers for this new product, which rekindles cherished childhood memories, has proven highly encouraging for both Vadilal and Parle.
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