- Dandiya stick orders grew ~125% YoY, with one pair ordered every 83 seconds
- Puja article orders grew ~70%, while Tamil Nadu, Karnataka, Andhra Pradesh and Telangana were the top states for golu doll orders
- Surat-based sellers fulfilled ~85% of lehenga choli and lehenga orders
AHMEDABAD, GUJARAT | 12th OCTOBER 2026 | As India gets ready for nine nights of garba and dandiya, festive shopping is in full swing on Meesho. In the weeks leading up to Navratri, a lehenga choli was ordered every 4.7 seconds and a kurta every 5.5 seconds.
The Navratri run-up reflects the momentum building through the festive season on Meesho, with more customers shopping for festive wear and more sellers joining in to serve them.
From Dandiya in Gujarat to Golu Dolls in the South
In Gujarat, the home of garba, dandiya stick orders grew ~67% YoY, mirror-work blouse orders grew ~45%, and oxidised jewellery orders grew ~22%.
Across the South, many homes set up golu, a display of dolls arranged on steps, during Navratri. Orders for golu dolls grew ~94% in Tamil Nadu and ~68% in Karnataka. Shoppers in the region also picked up torans, brass diyas, and kids’ pattu pavadai and langa voni for the festivities.
Seller Participation Grows, with Surat Leading Festive Wear Supply
Surat-based sellers fulfilled ~85% of lehenga choli and lehenga orders, reinforcing the city’s place as a key garba wear hub. Howrah in West Bengal followed as the next-largest seller hub for these outfits, with orders growing ~37%, while orders from sellers in nearby Badkulla more than doubled.
Dandiya Sticks Double, Puja Articles Grow ~70% as Festive Buying Picks UpÂ
Sarees were the largest festive wear category on Meesho during this period, and lehenga cholis also saw strong demand. The fastest growth came from coordinated outfits, as shoppers picked up ready-to-wear kurti sets with dupatta and bottomwear, along with clothing sets.
Dandiya stick orders grew about 125% YoY, with one pair ordered every 83 seconds. LED and glow-in-the-dark sticks were popular picks. Puja article orders grew about 70%, as shoppers stocked up on kalash, puja thalis, diyas, akhand jyoti lamps, mata ki chunri, Durga idols, torans and havan samagri.
Bangle orders grew more than five-fold, bindi orders more than doubled, and earrings and studs grew by a third. Shoppers also bought ghungroo anklets, kids’ chaniya cholis and Durga costumes, waterproof kajal and setting spray, and foot pain relief sprays and gel cushions.Â
Festive shopping on Meesho continues to build as the season progresses. As the season moves towards Dussehra and Diwali, Navratri reinforces Meesho’s role in bringing more of Bharat’s consumers and entrepreneurs into festive e-commerce.
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